Enrollment Open · Limited Time

Get access to
CTC's internal playbook.

Join ADmission today and get the exact systems, frameworks, and tools behind $1B+ in managed ecommerce revenue — adapted for operators who want to run it themselves.

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Inside the Playbook

Not a course. The actual operating system. Built for 2026.

This is the playbook CTC runs internally across $1B+ in managed ecommerce. Now adapted for operators who want to run it themselves.

CTC team whiteboard strategy session CTC team reviewing Statlas performance data CTC team group discussion
The Curriculum

The full playbook. Four channels. Every tool included.

Each training is a slide-based walkthrough plus hands-on companion tools — calculators, templates, and decision frameworks you'll actually use.

Meta Advertising
3 Modules · 2 Live Now, 1 Drops May 21
Live Now
01
Account Architecture
The 4-campaign structure CTC runs across every client. How to restructure your account, set bid strategies, and build the foundation for scalable spend.
Target Calculator Audit Checklist Expansion Framework
02
Creative Testing Methodology
How many ads to deploy, when to deploy them, and why you should never turn off an ad. The system for feeding the algorithm with volume and variety.
Creative Volume Tracker
03
Reading Performance & Decisions Drops May 21
How to make decisions without second-guessing the algorithm. When to intervene, when to wait, and how to read the signals that actually matter.
Decision Tree Template
Google Ads
3 Modules · Drops May 21 & May 28
Coming Soon
01
Campaign Architecture
The 6-campaign structure for search, shopping, and PMax. Incrementality-adjusted bidding targets and how to set them from your own margins.
Target Calculator
02
Search & Shopping Optimization
Keyword strategy, feed optimization, and bid management for search and shopping campaigns that convert.
03
Scaling with Performance Max
When to use PMax, how to structure asset groups, and how to prevent it from cannibalizing your branded search.
Email Strategy
2 Modules · Drops May 28 & Jun 4
Coming Soon
01
Returning Revenue Forecast & Flow Architecture
Build a revenue forecast for returning customers and architect the flow system that captures it. Lifecycle revenue modeling for operators.
02
Campaign Strategy & Deliverability
Campaign cadence, segmentation, and deliverability guardrails. How to send more email without destroying your sender reputation.
Measurement
2 Modules · Drops Jun 4
Coming Soon
01
Why Your ROAS Is Lying
Incrementality for operators. What platform-reported ROAS actually means, why it's wrong, and what to use instead to make real decisions.
02
Building a Measurement Stack
Geo holdout test design, MMM basics, and how to build a measurement stack without a data science team. Practical frameworks for brands under $50M.
Tangible Outputs

What you'll build from the playbook:

Your tROAS calculator, configured with your own AOV and margins
Your 4-campaign Meta structure, built and running
Your creative volume tracker, populated and active
A performance decision framework so you stop guessing
Your Google Ads architecture with incrementality-adjusted bids
A returning revenue forecast and flow architecture for email
A measurement stack you can run without a data science team
An audit checklist for signal quality: CAPI, EMQ, order parity

Tap the Inc 500 growth team that drives results for:

Client logos including Travis Mathew, Duke Cannon, Skullcandy, Nike Strength, Igloo, Born Primitive, Maui Jim, LOFT, Liquid Death, Barstool Sports, APL, Native, 47 Brand, Girlfriend Collective, Mugsy, OluKai, Buffy
Also Included

Plus everything that already comes with ADmission.

The new 2026 methodology trainings are layered on top of the full ADmission membership. Here's what you get from day one.

1-on-1 Expert Coaching

Book calls with CTC specialists in paid social, paid search, and creative strategy. Guided support from practitioners, not generalists.

Live Group Coaching

Monthly live sessions via Zoom — data-backed insights, over-the-shoulder account audits, and interactive Q&A with CTC's team. Replays available.

Exclusive Partner Discounts

Unlock savings and exclusive deals from CTC's vetted industry partners — tools, platforms, and services that ADmission members get access to at rates not available anywhere else.

Jason — Paid Search

Paid Search

Paid Social Specialist

Paid Social

Strategy Specialist

Strategy

Creative Specialist

Creative

Waitlist-Only Pricing · Expires May 21

Get the playbook for less than an hour of agency consulting.

Exclusive waitlist-only pricing expires May 21st. These rates won't come back.

Monthly
$347/mo
Standard rate
  • All 10 training modules
  • Companion tools & templates
  • Full member library
  • Consultation access
  • Live group Q&A sessions
Get Started
Quarterly
$897/qtr
$697/qtr
$232/mo effective
✔ 22% off · Save $200/quarter
  • Everything in Monthly
  • 33% lower effective rate
  • 3-month commitment
  • CTC's BFCM Offers Database
  • CTC's Enterprise Scaling Guide
  • CTC's Ecommerce Diagnostic Toolkit
  • 1 free consulting call with our team ($300 value)
Get Started

30-Day Money-Back Guarantee. If you don't see value after 30 days, we'll refund you — no questions asked.

Who It's For

Built for brand operators, not beginners.

In-House Media Buyers

You're running Meta and Google but don't have a $30K/mo agency behind you. ADmission gives you the frameworks and tools to operate at that level.

Brand Founders & Operators

You need to understand what your team or agency should be doing. ADmission gives you the operating knowledge to lead the conversation.

Marketing Directors

You're responsible for the P&L but didn't come up through paid media. Get the frameworks without needing to learn every button in Ads Manager.

Growing Freelancers

You want to run accounts like a top agency does. ADmission gives you the systems, tools, and methodology to deliver at a higher level for your clients.

FAQ

Common questions

You get immediate access to CTC's internal playbook — the same systems, frameworks, and tools our team uses to manage $1B+ in ecommerce. Two Meta Advertising modules are live now, with the third dropping May 21. Google Ads, Email Strategy, and Measurement playbooks roll out weekly through early June — 10 modules total across 4 channels. You also get the full ADmission member library, live Q&A, and consultation access.

Each training module comes with calculators, templates, audit checklists, or decision frameworks. For example, the Meta Account Architecture module includes a target calculator that computes your tROAS floors, bid caps, and daily budgets from your own AOV and margins. These aren't PDFs — they're working tools you'll use in your accounts.

No. The 10 training modules are brand new — built from CTC's 2026 methodology. This is what our team uses right now to manage Meta, Google, Email, and measurement. All existing ADmission content (member library, consultation access, community) is still available in addition to the new trainings.

Exclusive waitlist-only pricing expires May 21 at 11:59 PM ET. After that, these rates disappear permanently. As a waitlist member, you have early access to lock in the lowest price ADmission will ever offer.

Monthly members can cancel anytime. Quarterly and annual plans are commitments for their respective terms. The annual plan at $166/mo is the best value and locks in waitlist pricing for 12 full months. Plus, every plan comes with a 30-day money-back guarantee — if you don't see value, we'll refund you, no questions asked.

ADmission is built for brand operators, in-house marketers, and founders who already have some experience with paid media. You don't need to be an expert — but you should be actively running or overseeing ad accounts. This isn't a beginner course; it's a professional operating system.

Get the playbook.
Build the machine.

Exclusive waitlist-only pricing expires May 21st. Lock in the lowest rates ADmission will ever offer. 10 modules. 4 channels. Every tool included.

Enroll Now — From $166/mo
Annual: $1,997/yr  |  Quarterly: $697/qtr  |  Monthly: $347/mo

30-day money-back guarantee — if you don't see value, we'll refund you, no questions asked.